‘The Business of Fashion Illustration’ course is an online course where I share EVERYTHING I've been actioning to become a full time artist, with a social following of over 45,000 and clients such as Louis Vuitton, Christian Dior, Apple, Givenchy, Tiffany & Co and Hugo Boss.
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Combined rating of 9.8/10 by students!
Fashion Illustration Online Course
Reopening June 28th 2024 for the next 15 students
“⭐⭐⭐⭐⭐This course is worth more than its weight in gold. I recommend all fashion and lifestyle illustrators to take it”
“⭐⭐⭐⭐⭐I dare say this was the best investment in my education I have ever made. All the information was relevant, engaging, concise, and actionable.”
Now let's get into it...
Although consistently posting on the ol’ Instagram still works for some people, it has become less and less effective because it’s so damn saturated, you can’t swing a paintbrush on Instagram without hitting some budding illustrator.
Are you noticing more and more illustrators and artists have been catching up with some elusive tricks and you’re just feeling trapped in your own bubble.
Over the past 8 years I’ve realised a few simple changes to the way I was looking at myself and my art helped me hugely when it comes to paving a career for myself.
Changes like sorting your headspace, tailoring your work and portfolio and changing your creative mindset were all crucial and after all these lessons learnt I have taken them and structured the 8 most important actions to take…
A course sharing all the practises I do to become a Fashion Illustrator and land clients such as Louis Vuitton, Christian Dior, Apple, Winsor & Newton etc
The Disclaimer
Now, does this mean you’ll become David Downton overnight? Well it depends!
There are many factors that go into maximising self promotion and like with everything, individual results will vary, don’t get it twisted.
I mean the truth is when most people purchase some mystical ‘how-to’ cheat sheet they don’t get results but I do believe a lot of that is due to the 'how-to' not being actionable and the fact they aren’t committed.
They quit 1/4th down the road and don't put in the proper work to make it happen.
If I stopped after a little while I wouldn't be sitting here being able to name the clients I can.
So I believe if you’re serious about this and put in the work, the sky's the limit baby!
Now that's out the way...
“⭐⭐⭐⭐⭐I immediately applied elements of these modules to my work and practice and saw results. I couldn’t recommend the course highly enough.”
I share everything I’ve bee actioning over the years that helped me get opportunities such as being invited to talk and draw at Apple’s Flagship store.
Here's What I Can Guarantee
This is my best course ever, I'm sharing every little trick and secret with you but I've learned over the last eight years of being a fashion illustrator.
I'm showing you step by step how to get your work out there and put yourself in the best possible position to get more clients and more jobs.
I'm not leaving out any information that I've learned.
This is everything that I put into practise to get my own clients and still how I actively market myself now.
I honestly believe this is the best information you'll find anywhere about maximising self promotion or just promoting and marketing yourself as an illustrator.
It's 100% up to date, it's fresh, it's squeaky clean and it's in depth, it's not just a bunch of abstract theory that no ones tested and just you hope it's going to work out.
It's more of a field guide that shows you step by step how to put your artwork out there, you know... showing how I've done it, how it can be done and why you should do it that way.
I honestly believe that if any programme is going to help you put yourself in the right position to get clients and more work and illustrator that it's going to be this one here, because it is not a single simple trick that you can trial, it's an actual game plan that you can follow.
“⭐⭐⭐⭐⭐ I learnt so much here that 3 years of Uni barely covered; the course has given me the confidence and the push I needed to go down this path with success.”
I run through all the income avenues you can make happen as a fashion illustrator, including live event illustrating.
Exactly What You're Getting
So I always get a lot of questions in my DM's about people asking 'how do you get the clients?', 'how do you market yourself?' and 'how did you put your work out there?'
I always answer best as I can, but there is only so much you can fit inside a message.
I’ve been asked 'do you have an online course??' and I'm like well I had a little course awhile ago but it was very very short, very abridged version, it doesn't have any of the real meat and juice, I think it was like 10 minutes long.
But I never thought about doing like a complete A-Z of everything but now I'm just realising that many people out there that don't know how to get their work out there and everyone is such good artists but they just struggle with that side of it.
I can see them posting everyday on Instagram and hashtagging everything, but they're still like ‘I'm not getting the clients’ so I just want to help share what I've learned I just want to put that out there really.
So I thought I'd just combine everything like I said before about everything I've learned about being a fashion illustrator and how I got my clients, mixed with marketing practises that I learned being a marketing manager and working in the marketing industry.
So I just wanted to combine that and put it together into creating this course the business of fashion illustration masterclass so you guys can just have a bit more help, so there’s a bit more information out there to help get your work out there.
So here's a rundown of everything we'll cover:
“⭐⭐⭐⭐⭐ I loved everything about Scott’s masterclass. I’ve taken about ten online classes in the past year to help me take the next steps in my career and for sure this was the most helpful.”
“⭐⭐⭐⭐⭐ I appreciated Scott’s real-life insight into how he approaches clients and gets paid work. It is super valuable information and I am impressed that he was so open and willing to share”
Module #1
Tailoring Your Portfolio
A Quick-Start Guide For Presenting Your Portfolio.
My Tips On How To Create Your Portfolio.
The "Manifest Menu Method": Discover This Powerful Method Which Has Transformed My Understanding Of Being A Professional Illustrator.
Understanding The Purpose Of A Portfolio.
Tailor Your Portfolio To Your Style.
Appeal To As Many Clients As Possible Whilst Still Producing Work You Love.
Module #2
Your Website
Focusing On Your Website In Depth.
Be Talked Through The Best Practises For Websites.
Understand The ImportanceOf Having A Website.
Select What Work You Should Showcase.
Learn My Top 5 Tricks For Better SEO.
Get Your Website To Work For You.
Module #3
Finding Your Style
Understand The Benefits Of BothDigital & Traditional.
Dispelling The Myths Behind A Unique Style.
A Step By Step Breakdown Of How My Own Style Developed.
Figure Out Where Your Style Sits In Industry.
What Style Allows You To Get What Work.
Module #4
Instagram!
Understand The Importance Of Instagram.
How To Use Instagram In A Beneficial Way.
My Top Tips For Increasing Engagement.
How To Use Instagram To Propel Your Career.
Tailoring Your Content For Instagram Without Changing Your Art.
Talk You Through Everything I've Learnt About The Algorithms So Far.
Module #5
Networking & Fashion Week
I'll Talk You Through How To Get Invited To Fashion Week.
Discussing The Purpose Of Fashion Week As A Fashion Illustrator.
What Benefits Can Come From Attending Fashion Week.
A Guide To Best Networking Practises.
How To Find The Right People To Network With.
My Top 5 Tips For Digitally Networking.
The Importance Of Networking.
Module #6
Approaching Clients
Best Practises For Approaching Clients.
A Step-By-Step Tutorial On How To Approach Clients
How To Put Pitches & Proposals Together.
How To Identify What Clients Are Worth Pitching To.
The Different Forms Of Approaching Clients - Proposals, Pitches, Reach Outs.
My Top 3 Tips For Putting Together A Powerful Proposal.
Module #7
Getting An Agent
A Step-By-Step Tutorial On How To Approach An Agent.
How To Identify The Correct Agent For You.
The Pros and Cons of Having An Agent.
Is Having An Agent Essential?
Application Requirements For Submitting To Agents.
Module #8
How To Make Money
A Comprehensive Run Down Of All The Income Streams You Can Utilise With Your Skillset.
How To Get Started With Them.
My Own Experience With Various Income Streams.
My Top 3 Tips On How To Make Money.
Which Income Streams I've Had Positive Experiences and Results With And Would Personally Recommend.
Which Income Streams I've Had Or Heard Of That I Would Stay Away From.
FREE BONUS Module
'Pricing Help'
Complimentary Access To A Complete Bonus Module.
A Step By Step Pricing Formula For Jobs.
Essential Knowledge So You Can Price Jobs Correctly.
Basic Rates So You Know Ball Park Figures So Can Begin To Negotiate Your Rate.
Through actioning the above I’ve managed to create a career as a fashion illustrator with clients scubas Dior, Louis Vuitton, Armani, Selfridges and more!
“⭐⭐⭐⭐⭐ The course has been amazing... It got me working more on my drawings again, and it has been so inspiring. Shown me that it really is possible to be an illustrator.”